Coupon sites might not win any awards for glamour, but they can be a natural addition to any backlink strategy. Done right, this can do more than just earn you backlinks – it’ll also bring more interested buyers directly to your site.
Popular coupon sites like Wethrift.com (DR76) or Dealdrop.com (DR66) attract tons of users every month. You can use these platforms to tap into a treasure trove of deal-hunters actively searching for discounts. Here’s how.
1. Choose the right platforms
- Spy on competitors: Find out where your competitors promote their coupons by analyzing their backlink profiles with tools like Ahrefs or SEMrush. Reverse engineering their strategies can provide actionable insights.
- Focus on quality: Prioritize coupon sites with high Domain Ratings and real traffic. For example, Wethrift is ideal for small to mid-sized businesses.
Here are some popular coupon websites you should try out:
- Retailmenot.com (DR 82)
- Slickdeals.net (DR 78)
- Wethrift.com (DR76)
- Dontpayfull.com (DR 76)
- Dealdrop.com (DR66)
- Savings.com (DR 72)
- Hip2save.com (DR 73)
If you sell training courses, seminars, or tickets to online events, there are a few coupon platforms dedicated to those types of products as well. Groupon.com (DR 86) is a popular one.
Need a hand identifying the best options? Try our Monthly Mix for curated recommendations. If you don’t like any of our link suggestions in the first month, get your money back. The risk is on us.
2. Craft a good business profile
Remember, many coupon browsers will be hearing about your brand for the first time on those coupon platforms. That is the whole goal, after all: to generate new business. And you'll want to make a good first impression.
One way to do that is to complete your profile. Add a profile picture, contact information, and anything else the platform asks for.
It's also wise to write a strong business description that can hook the reader. Avoid short generic descriptors like "We sell workout gear." Instead, aim for something more like this:
"Elevate your fitness routine with premium gear designed for performance and style. From eco-friendly yoga mats to cutting-edge activewear, we’ve got what you need. Enjoy an exclusive 10% discount today!"
Don’t forget to include a backlink to a relevant page on your site.
3. Make an irresistible offer
People love an eye-popping discount, and they love freebies even more. If you want coupon shoppers to pay attention, you'll need to do better than a 3% discount that is only valid on the 5th Friday of the month.
Here's another area where scoping out the competition is a good idea. See what they're offering, and see what you can match or do better without hurting your bottom line.
If a discount isn't a good match for your pricing scheme, consider alternatives. Store credit, bulk order discounts, and free services are all good ways to draw people in.
Keep the offers punchy and easy to understand too. Your coupon only has a few seconds to make an impression on people who are scrolling through the site.
4. Promote your deals
Visibility is everything. Once your coupon is live, amplify its reach:
- Share the link in newsletters, forums, social media, and on your blog like I'm doing here.
- Engage with coupon-sharing communities on platforms like Reddit and Facebook.
We recently listed a 10% January discount on Wethrift and saw a noticeable increase in referral traffic within weeks.
Pro Tip: Use it to buy any of our services with a 10% discount ; )
5. Keep at it
Like many other content marketing channels that rely on organic traffic, consistency is key with coupon websites. Regularly updating old coupons and releasing new ones — without spamming, of course — is a good way to generate more impressions and stay relevant.
Look for opportunities to piggyback off industry events and holidays as well. Plenty of businesses are going to have a Valentine's Day sale this February, so why not take the chance to throw your hat in the ring with a few coupons and special offers?
