About Us

Invalley supports website owners, startups, small to medium-sized digital agencies, and even large U.S. Fortune 500 media companies through our innovative link building campaigns. Our worldwide client base spans North America, Europe, and Australia. We have invested more than 10 years in research, testing, failing, succeeding (rinse and repeat) to reach where we are today. We are excited to continue our journey forward and stay one step ahead of the constantly evolving SEO trends.

An Innovative Approach to SEO and Marketing

Joost and Kay founded Invalley in The Netherlands in August of 2010. Since then, the company has gone on an incredible journey.

We are happy to have assembled a team of super-talented SEO experts, content writers, link builders, and campaign managers who are ready to help you with your link building campaigns.

Perhaps due to our Dutch origins, attention to detail and innovation are essential to Invalley. We strive to make this evident in all aspects, from the unique ways we build links to the detailed reporting we provide upon completing your order.

Meet the team!

Get to know the talented minds behind Invalley's innovative linkbuilding solutions

Joost Smedts

Introducing Joost, our co-founder and link strategy expert! He can often be found cheering on his favorite soccer teams, Feyenoord and Barcelona, or tuning into Formula 1. When he's not yelling at the TV, he's exploring the world (probably Asia), laptop in tow. Oh and if you're looking for the perfect airfryer chicken recipe, Joost's your guy.

Kay Evers

Meet Kay, our co-founder who is responsible for business processes within Invalley. He's always up-to-date on the latest tech news. When he's not glued to his computer screen, you can find him soaring through the sky as an FPV drone pilot. And to balance out all that sitting, he tries to hit the gym at least three times a week!

Account Manager

Meet Frano, our friendly account manager who keeps clients happy and our business thriving. He loves the beach, Sci-fi adventures, and exploring the intricacies of the Semantic Web. He's a bit of a word nerd, but won't get too technical unless you're into that sort of thing.

Sales Manager

Tadeu is our sales manager who ensures our team hits revenue goals. He loves sci-fi novels, capturing sunsets with his camera, and geeking out over tech. But don't be fooled, he's a pro at keeping our sales team on track and making those numbers soar.

Content Editor

Adam, our content editor, ensures top-notch content. He's a master wordsmith who crafts engaging stories. He enjoys gaming, designing games, and following his favorite basketball and soccer teams. Don't be fooled by his mild-mannered demeanor - he's a force on the court and in the game world.

Content Editor

Meet Lucky, our talented content editor who turns words into gold. She trades cryptocurrencies, listens to audiobooks while working out, and loves to learn about self-help, psychology, health, and spirituality. Her enthusiasm for creativity and knowledge is contagious.

Link Resource Manager

Meet Savindra, our link resource Manager who organizes link databases. He’s a football fan with a soft spot for Arsenal FC. When away from his desk, he’s adventuring in the mountains or indulging his love for movies - he’s a big David Fincher fan, so ask him for recommendations.

Backlink Strategist

Meet Jonavie, our backlink strategist who builds valuable links. When not scouring the web, she's home with her son and five furry friends. Balancing motherhood and work, Jonavie's a true dog lover - you may hear barking during meetings!

Backlink Strategist