Want to build links and increase your visibility in the crypto industry for free? Guest posting is one of the best ways to do it. And I have even better news: doing your own outreach in the crypto industry is not as hard as you might think. It's time-consuming, sure; but it's not hard.
This guide will give you everything you need to get started with your crypto outreach. We'll cover how you can find websites that accept guest posts, how you can veto the quality of those websites, how to craft pitches for editors and webmasters, and more. I'll even give you a list of 10 crypto websites that are accepting guest writers today.
If you're a beginner to outreach, this guide is made for you. Just read it in order and I'll walk you through the process. However, if this is not your first rodeo, feel free to use the table of contents to jump to the sections that interest you the most.
Beyond Links: The Value of High-Value Guest Posts
Guest posts give you more than just backlinks to your website. The side benefits you get from guest blogging can be just as valuable as the links, so they are worth keeping in mind. Here are some of the other perks you can get from publishing guest posts.
- Exposure: Being published in a niche-relevant publication is a good way to get your name and your brand in front of a new audience.
- Direct Traffic: The main goal of link building is to boost your SEO and generate more organic traffic. But you will also get traffic from crypto enthusiasts who read your guest post and clicked on the embedded link. And this direct traffic can be just as valuable as traffic from search engines.
- Networking: Being a guest writer often gives you a chance to connect with the team that runs a website. And if the topic you choose to write about piques the interest of their readers, some of them may follow you on social media or even contact you directly. These are all connections that may prove useful in the future.
- Social Proof: One of the challenges when launching a new online venture — particularly in the crypto space — is showing people that you are trustworthy, serious, and here for the long run. And making an effort to be a guest writer on popular websites is a good way to show that, especially if the content you produce is insightful and well-researched.
Ready to start looking for valuable crypto websites? I'll walk you through the process of finding valuable publications in the industry.
How to Find Valuable Crypto-Websites to Target
The first step in guest post outreach is figuring out which websites you want to target. There are dozens of different methods you can use to find suitable candidates, and I'm going to walk you through some of my favorite strategies.
1 - Look for directories
There are plenty of lists online of sites that have "Write for Us" pages. While you can do outreach for any site that has a contact page, sites that have a dedicated "write for us" section are typically the easiest to reach, as these tend to be pages that are hungry for content and contributors.
For a good directory of Crypto Websites accepting guest posts, check this link. Meanwhile, this directory has 300 websites that accept guest posts, but it's not all crypto websites. And there are many more online. I'll also give you a short list of 10 great options for outreach later in this guide.
2 - Pitch to industry leaders
Big websites and trade publications will typically not have a "write for us" page, but that doesn't mean you can't pitch stories and guest posts for them. Your chances of being noticed by huge websites like CoinDesk, Coinspeaker, and Bitcoinist are not great, but they're not zero either. And the SEO benefits from a do-follow backlink from a publication of that size would be huge.
If you're already reading different crypto-related blogs and news websites to keep up with the latest developments in the industry, go check if any of those sites have a contact page publicly available. That's all you need to pitch them a story. And if you have a unique angle or access to interesting scoops, they might say yes to you even if you're not a big name in the industry yet.
I'll show you how you can write compelling and eye-catching pitches later in the guide.
3 - Check your competitor's backlinks
One good way to match and beat your competition is to copy their links. Just open a backlink checker — try this one, it is free —, see what websites are currently linking to your competitors, and go find out if those websites would be willing to link to your website as well.
Often, these will be crypto websites where your competitors managed to publish guest posts. And they may be open to accepting you as a guest writer.
4 - Be smart with Google
Obviously, one smart way to find crypto-related blogs is to look for them on Google. But you can do better than just a general search. If your company is focusing on a specific area or targeting a specific audience — say if you're focused on Ethereum or aiming at using blockchain to improve business security — you can try running online searches with keywords relevant to those topics.
You'll end up finding a lot of blogs that cover topics tangential to crypto — such as finance and tech — and that are run by teams who are enthusiastic about developments in the crypto world. And these publications will often be very happy to have an industry insider come on as a guest writer and a source for stories.
It's also a good idea to go past the first-page results to find lesser-known — and therefore more approachable — websites.
Finally, I can't stress enough just how useful it is to get acquainted with Google's advanced search operators. Try searching for "crypto inurl:write-for-us". Or "industry trends intitle:crypto -inurl:blog". That last operator will filter out most of the content posted on the blog section of your competitor's websites.
How to Check the SEO Value of Different Websites
Once you have a short list of sites you want to outreach to, you'll need to qualify them to make sure they're worth the effort. The last thing you want is to spend weeks ironing out all of the details of a guest post, only to find out that it got published on a section of the website that does not get indexed. Or to discover that the site is so low-quality that Google just flagged the new link as spam.
The easiest way to qualify a website is to look at its Domain Rating (DR), monthly traffic, and Spam Score. You can find free tools that check all three online; Similarweb.com can give you updated traffic data, for example.
If possible, you'll also want to check recent guest posts published on the website to see if links were included, whether or not the links were do-follow, and whether or not those guest posts were indexed by Google.
This covers the basics you'll need to get started. If you want a more detailed breakdown of how to qualify crypto guest post websites, check out our backlink quality checklist.
Get Started: 10 Crypto Websites Accepting Guest Posts Today
Want examples of good websites? I've got you covered. Here are 10 crypto websites that are accepting story pitches and guest posts at the time of writing. If found these using the methods listed above, and as the numbers show, these are all good candidates to boost your site's SEO. All of these have a Spam Score between 0 and 1% at the time of writing.
We'll cover how you should craft your pitches for these sites in the next section.
- BitcoinMagazine.com (DR 81 / 45.000+ Monthly Visitors)
- CryptoNews.com (DR 80 / 525.000+ Monthly Visitors)
- CoinGeek.com (DR 75 / 36.000+ Monthly Visitors)
- Coinpedia.org (DR 74 / 75.000+ Monthly Visitors)
- Blockchain.news (DR 72 / 7100+ Monthly Visitors)
- TheCoinRepublic.com (DR 69 / 148.000+ Monthly Visitors)
- CoinSutra.com (DR 69 / 5200+ Monthly Visitors)
- CoinBureau.com (DR 64 / 13.000+ Monthly Visitors)
- CryptoTimes.io (DR 62 / 6900+ Monthly Visitors)
- CryptoVantage.com (DR 60 / 29.000+ Monthly Visitors)
How to Craft Compelling Guest Post Pitches
Crafting a compelling pitch is as much an art form as it is a science. Your goal with a good pitch is to capture a webmaster's attention and make them a compelling offer. But on top of that, your pitch is also a first impression, a way to introduce them to your writing style, ideas, and what you can bring to the table as a source.
That's a lot to juggle at once, but the process is easy if you take it in steps. Here's how you can craft your first pitch.
Step #1 - Research
Showing some basic understanding of the site, its publication history, and its target audience is a good way to make your pitch stand out. So, before anything else, spend some time reading the content on a website and taking notes. Get familiar with their work.
You will, of course, have to decide what you want to write about in your guest post. And during your research, it's a good idea to check if the website has covered your chosen topic in the past.
Step #2 - Pick a Good Subject Line
You want a subject line that will get the recipient's attention, while also leaving a good first impression. Brainstorm different ideas until you land on something concise and intriguing. For example, "Story Pitch: Fresh Perspective on Ethereum regulations" could be a good title.
It's a good idea to make it clear in the title that your email is a pitch. You don't want your email to look like spam. If a webmaster needs more content, they will set time aside to go through the pitches in their inbox. Or they'll assign someone to do it.
Step #3 - Modify a Pitch Template
You could write your pitch from scratch, but why reinvent the wheel? There are plenty of great templates out there you can choose and modify. I encourage you to do some research and find a template that sounds good to you. Then, you can modify it to suit your needs.
For example, here's a template I put together:
Subject Line: Guest Post Offer - The Role of AI in the Future of Crypto Trading
Dear [Editor's Name],
I have notes for a story on how AI is set to disrupt crypto, and it would be a great fit for your website. Especially given that [mention something about the site's content or audience].
My name is [Your Name], I'm the [Your Position]. I'd love to share some of my own experience leveraging AI tools in the crypto space, as well as insight I got from talking to customers and co-workers about the issue.
If you're interested, I'd love to come on as a guest writer. I can have a finished draft ready for you in X days, I also have an outline ready to share today. If you have any writing guidelines I should follow, send them my way.
Nice and straightforward. You want to show that you're not just some random freelance writer and that you have access to a unique perspective on the topic. If you have data or results to share, that's even better. And of course, it's always good to show that you read their site.
Step #4 - Send and Keep Track
After you've sent your pitches, remember to keep track of who you've pitched, and whether or not they've gotten back to you. This will both keep you from pitching the same website twice, and it makes it easy to follow up on leads who haven't responded.
You should never flood webmasters with spam. But following up once or twice after the initial pitch is not too invasive, and it can greatly increase your success rate.
Optimization: How to Get the Most Out of Each Guest Post
While any guest post with a backlink published on a good crypto website is going to help your SEO, there are a few things you can do to help get better results and more traffic for your effort.
Keyword research and optimization is one of the main things you'll want to get right. This SEMrush guide does a great job of explaining how you can do that. It's also a good idea to share your shiny new guest post on your company's social media pages, as that will help Google notice and index them faster.
Most important of all, you should do your best to deliver great, engaging, and useful content. Content is king in the SEO world, and the better your guest posts are, the more people will see them, which means more traffic and SEO juice going to your website.
Ready to start getting some crypto links? Good luck on your journey! And if you're looking for a first step, outreaching to the sites we listed in this guide is a good place to start. Or you can let our team handle the heavy lifting and get crypto backlinks as part of our Monthly Mix package.