SEO strategy is naturally iterative. It’s a long-term, incremental process to see results, and Google’s algorithms are always improving (or, at least, updating). One thing that everyone has become keenly aware of is that the focus on fantastic off-site SEO strategy is the key to ranking well on a marketing channel that’s getting more crowded every day.

We’ve been doing link building for 10 years; some things change rapidly but others stay the same. One common theme among many of our clients over the years is a preference for dofollow links.

If you’ve followed our content enough, you’ve probably noticed that we repeat one thing fairly regularly: “SEO doesn’t work that way anymore.”The reason we’ve been able to effectively consult and execute on SEO work is because we go out of our way to keep up with best practices and ultimately do what is best for our client and their ranking strategy.